If you invite them, they will come...
$140 to $200 average expenditure per visit...
Economically capable, Brand conscious, Loyal, Consumers...
"Influentials and Opinion Leaders'; informing family, friends and peers, and creating word-of-mouth social buzz...
The fall-out from the Corona Virus pandemic continues, yet as we all pull together to fight, the future will once again look bright and things will return to more normal times. And once again, residents of Mexico will pour into our southern border markets to shop.
In the meantime, the truth is not what you've heard...
The offical government data regarding northbound border crossings from Mexico into the U.S. through September 2019 have been released, and the facts continue to disprove the rumors. None of the negativity regarding our border with Mexico detered our neighbors from legally entering the US to shop!
Prior to the pandemic, an average of 514,167 residents of Mexico legally entered the United States through our land ports of entry every day. For more than 300,000, the primary purpose of the visit was to go shopping!
These buyers are accountable for a minimum of $15 BILLION in annual retail spend, with some estimates as high as $22 BILLION. On an typical day, this is $50,000,000 to $65,000,000 retail sales.
They will come back. Will you be ready to take advantage of the opportunities?
Our service extends your campaigns into Mexico...crossing the border to greater success...with no additional fees.
In communities from San Diego to Brownsville, as much as 40% or more of all retail sales are attributable to shoppers who live – and consume the bulk of their media – in Mexico!
Targeting residents of Northern Mexico within your media plan can be the difference between success and failure!
And your advertising dollar goes further south of the border!
We assist you in the omnichannel placement and management of effective and efficient media buys, with no additional cost, and fully commissionable rates.
Invite new, qualified, loyal customers to your stores and businesses; They're waiting to hear from you.
We deliver your invitation!
Residents of Mexico spend a minimum of $42,000,000 retail dollars in the United States every day.
In Markets from San Diego, California to Brownsville, Texas, shoppers from Mexico account for a very significant portion of daily retail spending.
If you invite them, they will come!
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The numbers tell a powerful story. In many U.S. border markets from 35% to more than 50% of all retail sales comes from residents of Mexico.
On average, 514,000 people enter the U.S. from Mexico every day and for more than 60%, the primary purpose is to shop, spending more than $100 per average visit.
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We work with Advertising Agencies and clients large and small, extending their Hispanic campaigns to reach - what in several US markets - is the majority of the consumer base.
Media Consumption across the border is different, making it impossible to implement an effective campaign strategy utilizing only research and media options available in the U.S.