Media Consumption is Different Across the Border

 

In each of the 11 major border markets, media consumption on either side is quite different.  This is due to many things, including availability of the media and cultural nuance.

As an example, we can compare Radio listening in El Paso, Texas and Juarez, Mexico.  (Each Border Market shows similar results for the same type of comparison).

Keep in mind when viewing this report that residents of Juarez account for nearly 30% of all El Paso retail sales.

Nielsen Audio

El Paso, Texas

Persons 12+

M-Su 6a-12x

SU/FA 2017 2-book average

 

Top 7 stations and ties

KOFX-FM

KPRR-FM

KTSM-FM

KLAQ-FM

KSII-FM

KHEY-FM

XHTO-FM

 

INRA Mediometro Report

Ciudad Juarez, Chihuahua

Persons 12+

M-Su 6a-12x

October 2017 (6 months)

 

Top 7 stations and ties

XHNZ-FM

XHH-FM

XEFV-FM

KVER-AM

XEYC-AM

XHEM-FM

KBNA-FM

It is  virtually impossible to execute an encompassing and effective media buy for any U.S. border community, when utilizing research and media options pertinent only to the U.S. market.