Media Consumption is Different Across the Border
In each of the 11 major border markets, media consumption on either side is quite different. This is due to many things, including availability of the media and cultural nuance.
As an example, we can compare Radio listening in El Paso, Texas and Juarez, Mexico. (Each Border Market shows similar results for the same type of comparison).
Keep in mind when viewing this report that residents of Juarez account for nearly 30% of all El Paso retail sales.
Nielsen Audio
El Paso, Texas
Persons 12+
M-Su 6a-12x
SU/FA 2017 2-book average
Top 7 stations and ties
KOFX-FM
KPRR-FM
KTSM-FM
KLAQ-FM
KSII-FM
KHEY-FM
XHTO-FM
INRA Mediometro Report
Ciudad Juarez, Chihuahua
Persons 12+
M-Su 6a-12x
October 2017 (6 months)
Top 7 stations and ties
XHNZ-FM
XHH-FM
XEFV-FM
KVER-AM
XEYC-AM
XHEM-FM
KBNA-FM
It is virtually impossible to execute an encompassing and effective media buy for any U.S. border community, when utilizing research and media options pertinent only to the U.S. market.